Google announced that it is acquiring WildFire a social media marketing startup. Wildfire was founded in 2008 by Victoria Ransom and Alain Chuard and it offers technology/platform to manage all things related to social media marketing. Wildfire’s website states that its founders first developed the technology behind the Wildfire as a side project in 2008 as owners of a New Zealand-based adventure travel company. It states that
When they wanted to give away a free trip to fans, they discovered that running the promotion on Facebook would require them to create an application. So they got to work developing new software.
The side project became the first Wildfire product, Promotion Builder and in four years Wildfire technology is used in over 16,000 businesses, including 30 of the top 50 global brands like Virgin, Cirque du Soleil, Gilt Group and Spotify. Wildfire is headquartered at Redwood City, CA and has offices in New York, Los Angeles, Chicago, London, Munich, Paris, and Singapore.
Announcing the acquisition news in a blog post, Google said
The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).
In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way. We’ve been working towards this end for some time. For example, Google Analytics helps businesses measure the contribution of hundreds of social sites; our Admeld service has helped to serve ads in Facebook developers’ social apps; and our DoubleClick platform enables clients to run and measure ads across social websites. On Google+, brands use services like Vitrue, Buddy Media and others to manage their pages, with many more to come.
With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.
Here is a full blogpost from Wildfire announcing the acquisition news
Wildfire is joining Google
Four years ago, we set out on a journey to make social media marketing easier and more effective. We thought our idea had potential, but little did we know what an incredible ride it would be. Not only have we helped to define and build an entirely new industry, but we’ve created a company that’s larger (from 5 to almost 400 employees in two and a half years!) and more successful (we’re proud to serve 16,000 customers including 30 of the top 50 brands) than we ever imagined.
Today we are about to start a new chapter of our story and we couldn’t be more excited to share the news: Wildfire is joining Google! We truly could not think of a more perfect home for Wildfire. It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers.
We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.
So many people have helped us get to this exciting point in Wildfire’s evolution; more people than we could ever list or recognize. But we would like to call out a few of you. First and foremost our wonderful customers — thank you for choosing Wildfire as your partner in social media marketing. Thanks to our awesome team — you are the most impressive group of people we have ever had the privilege of working with and it goes without saying that we wouldn’t be where we are today without each and every one of you. Thanks to Summit Partners and our other investors for all your support; your guidance has helped us to not only be one of the most successful companies in our space but also the most capital efficient.
Finally, a huge thanks to our friends and partners at Twitter, LinkedIn, Pinterest, YouTube, Google+ and most especially Facebook. Were it not for the social media revolution that you have all helped to create, Wildfire would not even exist. We are committed to continue building tools that help enhance the way brands and consumers experience each of your respective social networks.