Google Acquires SocialGrapple, a Social Graph Analytics Startup

Google made yet another acquisition on the social network space. This time, Google acquired SocialGrapple, a social graph analytics startup that started out analyzing twitter social graphs and extended to other social graphs as well. SocialGrapple was founded by Andre Petrov in 2010.  Announcing the acquisition of SocialGrapple by Google, Andrey the founder of SocialGrapple said in its blog that

I am excited to announce that the SocialGrapple team is joining Google.

SocialGrapple started a year ago, and launched only a couple of months later as a social graph analytics service. It was an amazing learning experience and I am incredibly grateful to all the users who supported this venture. Much of what was built over the months came directly from your needs and requests, so I feel like we were all on this journey together.

Since the first launch, we also explored keyword tracking and branched out to other social networks, but this was only scratching the surface. I’m looking forward to taking these ideas to the next level and revealing metrics on an incredibly larger scale.

Thank you again for being a part of my journey. I strive to continue building tools that make the world more transparent and empowered, and I can’t imagine a better partner than Google.
- Andrey

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