In an effort to beef up its “Social” capability, Google has acquired PostRank, a Canadian Social Analytics company. PostRank, founded in 2007 and based in Waterloo, Ontario, delivers technology to monitor and collect online social events in real-time across the web. PostRank’s website describe
PostRank gathers where and when stories generate comments, bookmarks, tweets, and other forms of interaction from a host of social hubs. Publishers and people interested in their content use PostRank Data Services and Analytics to gauge influence and reach with audiences.
Announcing the Google’s acquisition in PostRank’s blog Ilya & Carol said that Google understands the value of social engagement data that PostRank is interested in and has the platform to reach millions of people daily. PostRank also announced that the team will be moving to Mountain View, California. Although Googe did not announce the acquisition on its blog, Google issued the following statement to TechCrunch.
We’re always looking for new ways to measure and analyze data, and as social analytics become increasingly important for online businesses, we’re excited to work with the PostRank team to make this data more actionable and accountable. They have developed an innovative approach to measuring web engagement, and we think they can help us improve our products for our users and advertisers.