Google is constantly tweaking its search algorithms to give relevant results and prevent people gaming against Google algorithms. Recently, Google revamped its search algorithm, in a widely known Panda update. Google’s Panda update focused mainly to prevent poor quality sites getting top results in Google search result. The panda update caused a havoc in page ranking globally and a number of content farm-like sites lost its ranking and traffic drastically. Google is offering tips to webmasters in its blog post, to help create high-qulity websites that would not be affected by a future Panda-like update.
Google says the major goal of its search is measuring the quality of a site. To find the quality of a site is algorithmically is challenging and its part science and a part art. Although Google can not reveal what its algorithm does to prevent people gaming against it, Google said it wanted to help webmasters to asses the quality of content in their websites. Google wants the webmasters ask themselves questions that will tell something about the quality of their site, especially if your site is affected by Google Panda update. The questions include
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
Google also advised that having low quality content amidst high-quality content affects search ranking and therfore suggested to remove/improve all low quality pages.
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- Tips to Search Smart Using Google – Part II
- Google Offers Some Cool Android Tips and Tricks
- Google Revamps its Search Algorithm to Give Better Results
- Google Wants to Go Beyond Search
- Google Acquires Apture, a Startup that Offers In-Page Search Technology
- Google Wants to Speed Up Your Website with Page Speed Service