Amazon announced that Kindle eBooks topped the sales of all print books, including both hard cover and paperback combined. Amazon Kindle was first launched in November 2007, became the best selling product ever and beat the hardcover book sales in July 2010. Now, begining April 1 2011, Amazon customers are buying more Kindle eBooks than all print books.
Amazon said, since April 1, for every 100 print books sold on Amazon, it has sold 105 Kindle eBooks. Amazon does not count the free eBooks in it. If it did count, the numbers would be even higher. Announcing the exciting milestone for eBooks, Jeff Bezos, Founder and CEO, Amazon.com, said
Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly – we’ve been selling print books for 15 years and Kindle books for less than four years. In addition, we’re excited by the response to Kindle with Special Offers for only $114, which has quickly become the bestselling member of the Kindle family. We continue to receive positive comments from customers on the low $114 price and the money-saving special offers. We’re grateful to our customers for continuing to make Kindle the bestselling e-reader in the world and the Kindle Store the most popular e-bookstore in the world.
Here are other interesting milestones for Kindle.
- So far in 2011, the tremendous growth of Kindle book sales, combined with the continued growth in Amazon’s print book sales, have resulted in the fastest year-over-year growth rate for Amazon’s U.S. books business, in both units and dollars, in over 10 years. This includes books in all formats, print and digital. Free books are excluded in the calculation of growth rates.
- In the five weeks since its introduction, Kindle with Special Offers for only $114 is already the bestselling member of the Kindle family in the U.S.
- Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010.
- Less than one year after introducing the UK Kindle Store, Amazon.co.uk is now selling more Kindle books than hardcover books, even as hardcover sales continue to grow. Since April 1, Amazon.co.uk customers are purchasing Kindle books over hardcover books at a rate of more than 2 to 1.
- Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 950,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 790,000 of these books are $9.99 or less, including 69 New York Times Best Sellers. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. More than 175,000 books have been added to the Kindle Store in just the last 5 months.