The ComScore search engine market report for September 2010 showed that Yahoo! lost 0.7% of search share to hold 16.7% from 17.4% in August 2010. In the same time period, Google gained 0.7% of search market to get to 66.1% from 65.4% in August 2010. Yahoo knows why and sheds light on search statistics in its blog.
Yahoo says that the majority of Google’s gain came from increase in searches due to Google Instant. Yahoo goes on to explain that
For example, I want to find Sprinkles Cupcakes. When I start typing “S-P,” Google Instant offers up “Sprint,” unrelated to what I was looking for. However, this would count as a search in comScore’s measurements.
Going further and typing “S-P-R-I,” I still see a suggestion for “Sprint,” not quite what I had in mind. In the mean time, this counts as another search. If I typed slower, more searches would be counted
Yahoo has a point, but everyone knows that. It is interesting to see that Yahoo! even wanted to explain the 0.7% lose in search engine share. Finally, the blog notes that
On Yahoo!, I found Sprinkles Cupcakes in Palo Alto, CA (10 miles from my house) on the first try, and no, it has nothing to do with cell phones.
Hmm. what does Yahoo mean by first try? Check out searching for “SPRI” on Yahoo below.