A study by PEW research shows that the tech company that got most media coverage from press is Apple. The PEW report says that, Apple is had more coverage from the mainstream press than any other tech giants. Not just coverage, but most of the coverage has something good to say about Apple and its products. Google came pretty close to Apple, by grabbing the second spot in the mainstream press coverage.
The PEW research conducted from June 2009 to June 2010, showed that 15% of tech stories were about Apple, while 11% of the tech stories were about Google. The social networking companies Twitter and Facebook are at the third and fourth position with 7% and 5% of the tech stories in the year. The press did not seem to care much about Microsoft. Only 35 of the tech stories were focused on Microsoft and it is at the distant fifth position on the coverage.
Pew report said,
More than 40% of the stories about Apple suggested that its products are innovative and superior in quality.
The PEW study covered up to July 2010 that when Apple’s iPhone 4 Antenna-gate started getting attention. It will be interesting to see how the inclusion of iPhone 4 antenna-gate would affect the media’s love for Apple.
Another interesting outcome of the study is that none of the other technology companies such as Amazon, Best Buy or Yahoo, had more than 1% of media coverage. Check here to learn more about the study details.
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