Facebook Explains the Role of Ads in Facebook

In its blog today, Facebook said that everything about Facebook is making the the world more social, starting from friends birthdays to everything that is connected to the users.

Explaining the role of advertising in Facebook said it wants the world of users and the advertisers be more social. Only then a user can easily connect and share the brand they like.

Facebook claimed that

Facebook assured the users that Social advertisers do not mean users need to lose their privacy.  Facebook is designed to provide relevant and interesting ads such that user’s privacy is always protected completely.  Irrespective of a user’s privacy settings, Facebook never share personal information with advertisers and it never sells personal information to anyone.

If you are wondering how does then Facebook ads work?  Facebook explained Facebook’s system decides and show ads from advertisers to the Facebook users.

The way it works is advertisers give Facebook an ad and give preferences on what kind of people they want to reach out to.  Advertisers can tell Facebook to display ads based on users interests in their profiles.  This provides a great opportunity to serve more personalised Facebook’s ads to users.

Facebook delivers an ad “to people who fit those criteria” and at no point the advertisers can see any personal information of users. Facebook said,

These information help advertisers to understand how their ad worked and how can they serve users better. Facebook revenue from serving ads has been increasing enormously. The recent estimate of revenues from ads in 2009 is $800 million.