Google IO’s second day’s conference started with a keynote address from Google’s Vice President of Engineering, Vic Gundotra. The keynote was all about the cool new Android 2.2 (Froyo) and the digs at Apple. Google threw punches at Apple at every opportunity and did not leave anything to our imagination. Here is a look at the instances of Google’s punches against Apple.
Not the Future We Want
Vic Gundotra started off the keynote by telling a story that stresses the need for a open mobile operating system and warned that if Google did not do it, the future is bleak; a Draconian future. Showing a the picture with reference to 1984 and title “Not the Future We Want” and said
One man, one company, one device, one carrier would be our only choice. That’s a future we do not want.
Google did not want to leave us to guess who that “one” is by showing a reference to the revolutionary Apple campaign against IBM in 1984. Vic Gundotra went on say that if you believe in openness and innovation Android is the only option.
Growth of Mobile Search
There are some who say that users don’t use Google search on smartphones. We are a company driven by data, not by opinions.
A New Cloud to Device API in Android
Introducing a new API for Cloud-to-Device communication for Android, Vic Gundotra threw more punches at Apple’s push notification scheme iPhone OS 3. Vic Gundotra called push notification API is “designed to compensate for the basic functionality like multitasking in operating system”.
Android Can Tether
Vic Gundotra’s next dig at Apple was its inability to tether. Introducing tethering for Android, with the huge applause of the audience, said using many devices should not mean “yet another bill”. One should be able to tether and your device should become a hot-spot supporting other devices. As if this jab was not enough, Vic Gundotra went on to demo how one can tether to another device which does not connectivity like iPad and asked “One Bill. Isn’t that beautiful?”.
Android Browser Beats iPad Browser
Showing off how fast the browser is in the new Android Froyo, Vic Gundotra ran a demo running SunSpider test and compared it with the same smartphone, but running on Eclair. Even though the question was about mobile browser speed, Google did not bother comparing the speed with iPhone, but went one step higher and compared it with iPad. iPad lost the race, even after he gave little lead to iPad. Also took a dig at the Apple’s control at App store by wondering whether this App would be available at the App store. Then mocked that Apple can not do anything by saying “Oh. It is a Web App.”
Google Loves Adobe
Announcing Google’s support for Flash and Adobe, Vic Gundotra said as if he is whispering to Steve Jobs “It turns out that on the Internet people use Flash”. Google is committed to build the most comprehensive browser not just the fastest browser and would support Flash. Vic Gundotra attacked at Steve Jobs’ idea of being openness by saying “the part of being is open means you are inclusive, rather than exclusive”. He went on to show how his kid wanted to use the Android device not iPad, as she could not view her favorite website Nickelodeon running on Flash.
Apps/Songs Over the Air
With the new Android one can download an app from the Android Market over the web and it will automatically be on your Android devices as well. Not only Apps, one can download Music as well over the air (gTunes?). Vic Gundotra explained how difficult to buy Apps today with other systems, hitting Apple’s way of getting Apps.
“You find the app, download it to your PC or Mac. You then have to tether your device. Once it is on PC, you have to then convert it over that tethering to your device then make that sync happen. Well, guess what. We discovered something really cool. It’s called the Internet.”
With that one can install apps over the air to Android device.
Google is Not New at Ads Game
Hitting at Apple’s plan to get into mobile advertising via the yet to be released iAd platform, Vic Gundotra explained how Google knows a little bit about advertising. With 10 years of experience in Ad business Google understands the needs of advertisers and has the best tools for serving ads and measuring the success of ads. Above all it is open to innovation. Vic Gundotra mocked at Apple’s iAd platform’s closedness by saying
“to have healthy ecosystem of advertising, you need advertisers. We have hundreds of thousands of advertisers. We are not new at this game. We are not working with a handful of partners and charging them a million dollars each to be part of our program.”