In a surprise move, Google released the details AdSense’s revenue share details. Google AdSense is Google’ advertising platform serving millions of ads specialized for different mediums, like content, search, games, and feeds.
AdSense For Content Shares 68% of its Revenue
In a “spirit of greater transparency”, Google in its blog announced the revenue share details for Google AdSense for Content and AdSense for Search. AdSense for content helps to monetize content publishers with targeted ads suitable for the web content. Google says that it shares 68% of the revenue from AdSense for Content with the publishers. This means that for every 100$ earned by placing ads in web content, Google gives back $68 and keeps $32.
Google uses the remaining 32% portion for its costs for investment in AdSense — including the new technology/feature developments that helps to increase the earnings generated the ads. This cost also include the costs of building products/ features that help AdWords to serve ads. for its incurred cost. Google also says that the revenue share for AdSense content is the same, since its launch in 2003.
AdSense For Search Shares 51% of its Revenue
AdSense for search lets content publishers place customized Google search engine and generates money by serving ads related to search results. Google shares 51% revenue from AdSense for Search worldwide. Google says that the revenue share of search has remained the same since 2005.
Google also has three ther AdSense products; AdSense for mobile applications, AdSense for feeds, and AdSense for games. Google said that it did not reveal the revenue share in these products as they’re quickly evolving and still learning about the incurred costs for these products.
Google AdSense: More Profitable
Google also claimed that Google AdSense is competitive and much better than other monetizing options. It explained how Google is more profitable than any other competitors.
When considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading. For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.
The timing of sudden realization of the “spirit of greater transparency” is interesting, given that Apple will be releasing iAd; the new Ad platform for mobile ads, in a few weeks. Google has kept the revenue share information to itself for seven years.
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